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Baseline is an indispensable tool for senior IT and corporate executives - Business Technology Leaders - because it focuses on real companies tackling real IT initiatives. Business Technology Leaders rely on Baseline to learn from other companies' deployment experiences, who the IT business experts are and vendors/partners to select for a project.
Because Baseline is the only publication providing this critical information, the publication has attracted a qualified core audience of Business Technology Leaders who are involved in planning, deploying and measuring enterprise IT projects. It is the only publication that qualifies subscribers based on current IT project involvement. |
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Total Circulation: 125,100 Subscribers
Qualified: 100% |
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| Subscriber Qualifications: |
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Must have director title or above |
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Must be responsible for, or involved in their company’s IT business project goals or strategy |
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Must have a business technology project that their company will initiate in the next 12 months |
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| Subscriber Profile: |
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IT Management: 60%
(CIO, CTO, CSO/CISO/CTA, Sr VP/VP/Chief, Dir/Sr Mgr/Head, Other IT Management) |
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Corporate Management: 40%
(CEO/COO/CFO, Execs/Sr VP/VP/Chief, Dir/Sr Mgr/Head, Other Corp Management) |
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| Source: June 2006 BPA Study |
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| Reader Feedback |
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“As a senior project manager for IT projects, I’m always looking for [in-depth case studies] like this. Keep up the good work. I think your magazine is very thorough and informative.”
-Johan Lans, IT Director, Renaissance Room |
“What a refreshing change it is to read informed investigative reporting in the area of IT management. Baseline's work to uncover the root causes of costly and critical mistakes is a service to us all. The project management profession has long recognized the value of documenting lessons learned and then using this as a basis for planning. Baseline gives these lessons learned the wide audience they deserve. I look forward to more of the same.”
-Derek Belyea, CFO, GNA Consulting Group Ltd. |
“Baseline is one of the few magazines I look forward to (CIO Insight & eWEEK are others). I read it from cover to cover unfolding the nuggets and gems that you produce.”
-Joel Alleyne, CMC, Chief Information and Knowledge Officer, Borden Ladner Gervais LLP |
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| Readership |
| Baseline has established a loyal and enthusiastic following among its subscribers. They find the editorial. |
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| Subscribers Demonstrate Affinity |
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96% of subscribers say Baseline is valuable in helping with their job |
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60% saved individual ads/articles for self/others |
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46% saved the entire issue for future reference |
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37% went to www.baselinemag.com for archived content/related articles or to download tools |
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Breadth of Involvement in Purchase Decisions
Enterprise level or higher 68% |
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