Baseline Magazine is where management and technology meet to create greater business value. Through award-winning case studies, special reports and in-depth research, Baseline provides IT and business managers with the technology insights, experiential guidance and tools for developing and deploying efficient and effective IT strategies that are aligned with business needs and priorities.

Sections

• Topline: Concise insights, reviews and observations of business and technology trends, events and news.
• Features: In the Baseline tradition, the features section will have three to four case studies oriented around corporate brands, key technologies and tech trends, or people innovating with technology to overcome business challenges.
• Baseline Insight: Research-based analyses of technology implementation and value/satisfaction trends among IT project and line of business managers.
• Job Site: Reader contributed essays on the project’s they’re implementing, projects they’re managing, technologies they’re using and problems they’ve overcome or are facing.
• TechKnow: Deep insights and primers on existing and emerging technologies that readers should know about and how they can benefit their operations and businesses. (Baseline will publish two TechKnow stories per issue; one tied to the editorial calendar and one at the editors’ discretion.)

Columns

• Starting Point by Larry Walsh: Insight into business and technology trends, and how they fit into the business equation.
• Tech Tracks by Mike Vizard: Technology trends and observations about the technologies used by enterprises.
• Strominator by David Strom: How-to technical guides on the uses of emerging technologies and innovations in the enterprise.
• Workbook: Calculators for determining the ROI and value of enterprise-class technologies.
• Out of Scope: Amusing, entertaining and interesting notes from in and around the business and technology community.