Whether in print or online, Baseline is dedicated to helping executives, managers and professionals effectively execute technology initiatives in order to achieve a solid return on their investments. Baseline offers lessons learned in the form of real-world business case studies from a variety of organizations across a wide array of industries.
Baselinemag.com offers a range of impactful ad units across the site. Placing targeted advertising in Topic Centers, Videos, Blogs, eNewsletters or Podcasts will assure that your message is delivered to your ideal IT audience. |
 |
|
 |
Topic Center |
|
|
- IT Management
|
|
|
- Projects
|
|
|
eNewsletters |
Baseline offers a wide range of newsletters across its brands including Baseline Briefing. |
|
Blogs |
Baseline provides readers with a variety of blogs, focused on general IT news and analysis, as well as specific technologies and markets, including BaselineMag: Bottom Line. |
|
Videos |
Videos on varied topics can be found on Ziff Davis Enterprise sites, featuring its reporters, editors and analysts. |
|
Podcasts |
Ziff Davis Enterprise offers a wide range of podcasts featuring its reporters, editors and analysts, as well as guest speakers in the news. Listeners can receive the podcasts with an RSS feed or read about the content on a topic page.
(http://www.baselinemag.com/c/s/Podcasts) |
|
| Slideshows |
Slideshows on varied topics can be found on baselinemag.com. They include editorial highlights, features and tutorials selected by our editors and analysts.
(http://www.baselinemag.com/c/s/eSlideshows) |
|
| Mobile Edition |
The latest Baseline technology updates are sent to subscribers’ handheld devices.
(http://mobile.baselinemag.com/device) |
| |
|
| |
Digital Edition |
| |
Digital editions of the print version of Baseline are available at http://www.baselinemag-digital.com. |
| |
|
| For a complete list of online rates please visit page 13 of our media kit. |
|
|
 |
READERSHIP FACTS |
|
- Unique Visitors: 147,000
- Unique Page Views: 672,000
- Senior Management: 46%
- Corporate Management: 18%
- Average Annual IT Budget: 43% > $1,000,000
- Company Size: 70% > 100 employees
|
|
|
TECHNOLOGY PURCHASING
PROFILE |
|
|
- 85% Involved in organization's purchase of technology
- 67% Recommend/specify products, vendors or brands
- 62% Evaluate products, vendors and brands
- 32% Authorize or approve expenditures
|
| The average annual IT expenditure of Baselinemag readers' companies is $9.6 billion. Of that, spending involvement by category breaks down as follows: |
- 76% Networking & Storage
- 71% IT Services
- 76% Hardware & Peripherals
- 81% Enterprise Applications
|
| Source: 2009 Baselinemag.com Visitor Profile Study |
|
| Visit Baselinemag.com |
| Contact a sales representative |
|
|
|
|
