Ziff Davis Media publications are produced in a 100% digital, computer-to-plate environment. Therefore, we require digital advertising material for Baseline. Advertising material should be submitted in PDF/X-1a format on CDROM. Two color proofs should be submitted with the PDF/X-1a file. For more information on PDF/X-1a format, please see next page.

Please contact the production department before sending digital files not in preferred PDFx1-a format (additional charges may apply).

Submit material to:
Ziff Davis Media
Baseline Production Department
28 East 28th Street, 12th floor
New York, NY 10016

All material will be held for six months and then destroyed unless otherwise requested in writing.

Baseline is a perfect bound publication.

For material extension inquiries, questions regarding furnished inserts, quantities and due dates, contact
Pauline Birmingham, 212-503-6060 or pauline_birmingham@ziffdavis.com.

Width Height Full page Trim 7-7/8" 10-1/2" Full Page Live 7" 10" Full Page Bleed 8-1/8" 10-3/4" 2-page Spread Trim 15-3/4" 10-1/2" 2-page Spread Live 15-1/4" 10" 2-page Spread Bleed 16” 10-3/4”

Full Page Trim Full Page Live Full Page Bleed

Gutter: total gutter is 1/4“
Safety: hold all live matter 1/4" from trim edges
Bleed: add 1/8" to all trim sides for bleed

For fractional ads:
Please contact Pauline Birmingham, 212-503-6060 or pauline_birmingham@ziffdavis.com.

Baseline requests that advertising material be submitted as PDF/X-1a files. PDF X-1a is a subset of the AdobePortable Document Format. It restricts the content and structure of PDF files so they can be reliably used in print production environments. Detailed information about PDF/X-1a can be found at www.pdf-x.com.

PDF/X-1a specifies that:
- All fonts and images must be embedded in the PDF
- All page elements must be encoded as CMYK or spot
- MediaBox and TrimBox dimensions must be defined
- The PDF file must be identified as trapped or untrapped
- The intended printing condition must be defined

Adobe Acrobat Distiller 6.0 and later can be configured to produce PDF/X-1a files.

Prepare PDF/X-1a files with a resolution of 2400dpi. Raster elements (Photoshop TIFF, EPS, etc.) should be prepared at 300dpi. Colors must be defined as CMYK. Page elements should be prepared in conformance with SWOP. The intended printing condition should be defined as SWOP.

Distiller will not trap page elements when producing PDF/X-1a (or any other) files. If required, trapping must be performed using an application or plug-in to trap either the input PostScript file or the output PDF/X-1a file. Baseline will not trap files submitted as untrapped, and will bear no responsibility if reproduction problems result from untrapped files.

Please contact Vivian Stroman-Torres, 212-503-6028 or vivian_stroman-torres@ziffdavis.com with any questions about Baseline's digital specifications.

Proof Specifications:

Two digital color proofs of the final composite file are required. We recommend Kodak Approval proofs that conform to SWOP. For information on SWOP, visit www.swop.org.

Non-halftone proofs such as Iris, Waterproof, etc. are also acceptable (when prepared to conform to SWOP).

Digital color proofs must be accompanied by a label identifying the proofing device used, file identification, and the name and phone number of a contact person.

Additional Information:

Publisher is not responsible for color reproduction quality without aforementioned color proofs provided for guidance.

Publisher is not responsible for errors in keying and/or changes to original creative. Proof of key and/or creative changes will not be shown.